Some years back, as a manager with Marshalls, we all got ribbons to wear saying “we care about our customers” About three weeks later, the company implemented a very un-customer friendly refund policy. I called my staff into the office, and told them about the change- then told them to take the ribbons off- we obviously didn’t care about the customers any more.
True customer service is more than a slogan, and more than acknowledging a customer within ten seconds- and it cannot be faked. True customer service is the result of respecting the people that frequent your business and are the reason you are successful. True customer service interrupts tasks so the customer does not feel like an intrusion. True customer service takes time to listen and understand the need the customer has- and then meets that need above and beyond what the customer expected. True customer service cares about people without needing to say a word. True customer service determines where we shop, who we call, and where we go. True customer service is the biggest advantage any business has to become a success. In today’s market, customer service is the one thing that has no cost, but brings the greatest rewards.
Marlane
Posts
No comments:
Post a Comment